Mobile billboards you can measure to the impression.
Out-of-home gets your brand in the real world — but a traditional billboard can only quote an estimate. Wayside Ads delivers the same large-format presence on trucks driving your target markets, billed on real, GPS-verified impressions.
Download the advertiser one-sheet (PDF)
Target by route & region
Pick the corridors, metros, and states that matter. Your wrap travels interstates and city loops where your audience actually is — not a fixed roadside spot they may never pass.
Guaranteed, measured delivery
Campaigns are metered against a minimum impression goal. You see delivery pace in real time and pay on verified, billable impressions.
Real reach & frequency
We separate unique reach from repeat frequency using audience-cell deduplication, so your impression counts reflect people, not just passes.
Transparent CPM pricing
A simple state-tiered CPM starting at $3, calibrated so a truck on a given road earns like a billboard on that same road.
Flexible flights
Book 3- or 6-month flights with a clear start and end date — no opaque long-term roadside leases.
Auditable reporting
Every impression traces back to a position, time, the road's traffic volume, and the factors applied. Reporting you can defend to a CMO.
Measured OOH vs. traditional OOH
Same impact. Real accountability.
Traditional billboard
- Fixed location — your audience has to come to it
- "Estimated daily impressions" from a rate card
- One spot, one stretch of road
- Long, opaque lease terms
- No proof of who actually saw it
Wayside Ads
- Mobile — your brand travels to the audience
- GPS-verified impressions, metered per mile
- Coverage across whole corridors and metros
- Clear 3- or 6-month flights
- Auditable reach, frequency, and billable counts
Pricing
Pay for delivered impressions
A state-tiered CPM (cost per 1,000 impressions), so you pay more where audiences are denser and less where they aren't — billed on what's actually delivered.
Highest-density markets — e.g. NY, CA, NJ, MA, DC
Upper-mid markets — e.g. FL, TX, IL, PA, WA, CO
Mid markets — base rate across much of the U.S.
Value markets — lower-density states
CPM is applied by the state each impression is delivered in. Production of the graphic — a 3M vinyl wrap or a reusable banner — is paid by the advertiser and quoted per vehicle at booking; if we already store your reusable banner from a previous flight, that production isn't charged again.
Put your brand on the road.
Tell us your target markets and budget — we'll build a measured campaign around them.