From a moving truck to a measurable impression.

Wayside Ads is a measurable out-of-home advertising solution. Here's how a trailer on the highway becomes an accountable, billable media buy.

STEP 1

Wrap the fleet

Fleet owners list their trailers. When a campaign books, we produce and install a printed vinyl wrap or a mounted reusable banner — turning every side panel into large-format ad space.

STEP 2

Drive real routes

Trucks run their normal routes through cities and along interstates. Onboard GPS streams each truck's position back to Wayside Ads the entire time it's on the road.

STEP 3

Measure & bill

We translate that GPS trail into modeled OOH impressions — calibrated to road traffic and population density — and bill advertisers on what was delivered.

The measurement model

Impressions, not estimates

Traditional OOH quotes an estimated daily audience. We measure exposure from the truck's real movement, the same way a billboard on that road would be valued — then dedupe so you pay for people, not passes.

  • Map-match the route
    Each mile is matched to the road it was driven on, and to that road's traffic volume (AADT) and the surrounding Census population density.
  • Model exposure
    From traffic, density, dwell time, and time of day, we estimate gross impressions for every segment — anchored to billboard-equivalent rates.
  • Dedupe reach & frequency
    Repeated exposure in the same audience cell (place × time-of-day × day-type) is separated into unique reach and added frequency.
  • Resolve billable impressions
    A per-cell frequency cap converts the model into a defensible billable count — the number you're charged on.
A truck route metered across a coverage map with modeled impression counts along the way

Built on public data

Calibrated against free, public traffic counts (FHWA / state DOT) and U.S. Census density — transparent inputs, no black box.

Auditable by design

Every metered impression traces to a position, timestamp, road class, traffic volume, and the factors applied.

Real-time delivery

Campaigns pace toward a contracted impression goal, so advertisers and fleets both see delivery as it happens.

Ready to put your brand on the road?

Tell us your markets, dates, and budget — we'll build a measured plan from available network inventory.

Request a media plan List your fleet

Or email us directly: hello@waysideads.com